Terrapin Ridge Farms vs Frank's Redhot® · Bay Area shelf head-to-head
Terrapin Ridge Farms and Frank's Redhot®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® is in more Bay Area grocersTerrapin Ridge Farms sits further up the premium end
Terrapin Ridge Farms
Frank's Redhot®
46
brand power
45
20
products
20
5
categories
2
11
subcategories
5
12
grocers
15
72.8¢
price per fl oz
58.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terrapin Ridge Farms▭ Frank's Redhot®
Distribution · 30% of score50·63
F
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terrapin Ridge Farms
only Frank's Redhot®
no top category Terrapin Ridge Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Terrapin Ridge Farms · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terrapin Ridge Farms · Frank's Redhot®
