Terrapin Ridge Farms vs Tabasco · Bay Area shelf head-to-head
Terrapin Ridge Farms and Tabasco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tabasco is in more Bay Area grocersTerrapin Ridge Farms fields the deeper lineup
Terrapin Ridge Farms
Tabasco
46
brand power
43
20
products
12
5
categories
3
11
subcategories
3
12
grocers
16
$1.07
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terrapin Ridge Farms▭ Tabasco
Distribution · 30% of score50·67
T
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terrapin Ridge Farms
only Tabasco
no top category Terrapin Ridge Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Terrapin Ridge Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terrapin Ridge Farms · Tabasco
