Terrapin Ridge Farms vs The Pickle House · Bay Area shelf head-to-head
Terrapin Ridge Farms and The Pickle House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Terrapin Ridge Farms carries more Brand PowerTerrapin Ridge Farms is in more Bay Area grocersTerrapin Ridge Farms fields the deeper lineup
Terrapin Ridge Farms
The Pickle House
46
brand power
11
20
products
2
5
categories
2
11
subcategories
2
12
grocers
1
$8.86
avg price
$13.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Terrapin Ridge Farms▭ The Pickle House
Distribution · 30% of score50·4
T
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Terrapin Ridge Farms
only The Pickle House
no top category Terrapin Ridge Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Terrapin Ridge Farms · The Pickle House
