That’s It vs South Forty Snacks · Bay Area shelf head-to-head
That’s It and South Forty Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
South Forty Snacks carries more Brand PowerThat’s It is in more Bay Area grocersThat’s It fields the deeper lineup
That’s It
South Forty Snacks
39
brand power
44
22
products
15
2
categories
6
3
subcategories
6
12
grocers
8
$2.33
price per oz
$2.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ That’s It▭ South Forty Snacks
Distribution · 30% of score50·33
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only That’s It
only South Forty Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: That’s It · South Forty Snacks
