THE BETTER FISH vs Gorton's · Bay Area shelf head-to-head
THE BETTER FISH and Gorton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gorton's carries more Brand PowerGorton's is in more Bay Area grocersGorton's fields the deeper lineup
THE BETTER FISH
Gorton's
17
brand power
42
3
products
27
2
categories
2
3
grocers
10
$12.06
avg price
$11.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ THE BETTER FISH▭ Gorton's
Distribution · 30% of score13·42
T
G
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only THE BETTER FISH
only Gorton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only THE BETTER FISH · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: THE BETTER FISH · Gorton's
