The Cumin Club vs Sukhi's Indian · Bay Area shelf head-to-head
The Cumin Club and Sukhi's Indian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sukhi's Indian carries more Brand PowerSukhi's Indian is in more Bay Area grocersSukhi's Indian fields the deeper lineup
The Cumin Club
Sukhi's Indian
22
brand power
49
12
products
33
1
categories
5
2
subcategories
8
2
grocers
17
$6.53
avg price
$10.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Cumin Club▭ Sukhi's Indian
Distribution · 30% of score8·71
T
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Cumin Club
no top category Sukhi's Indian doesn’t also play in.
only Sukhi's Indian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Cumin Club · 0
no exclusive doors — everywhere The Cumin Club is, Sukhi's Indian is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Cumin Club · Sukhi's Indian