The Gfb vs Bobo's · Bay Area shelf head-to-head
The Gfb and Bobo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's carries more Brand PowerBobo's is in more Bay Area grocersBobo's fields the deeper lineup
The Gfb
Bobo's
36
brand power
57
18
products
47
3
categories
8
3
subcategories
10
8
grocers
15
$1.40
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Gfb▭ Bobo's
Distribution · 30% of score33·63
T
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Gfb · 0
no exclusive doors — everywhere The Gfb is, Bobo's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Gfb · Bobo's
