The Gfb vs Smash Foods · Bay Area shelf head-to-head
The Gfb and Smash Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smash Foods carries more Brand PowerSmash Foods is in more Bay Area grocersSmash Foods fields the deeper lineupSmash Foods sits further up the premium end
The Gfb
Smash Foods
36
brand power
45
18
products
22
3
categories
3
8
grocers
12
$1.40
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Gfb▭ Smash Foods
Distribution · 30% of score33·50
T
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smash Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Gfb · 3
only Smash Foods · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Gfb · Smash Foods
