The Good Crisp Company vs Pringles · Bay Area shelf head-to-head
The Good Crisp Company and Pringles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Good Crisp Company carries more Brand PowerThe Good Crisp Company is in more Bay Area grocersPringles fields the deeper lineupThe Good Crisp Company sits further up the premium end
The Good Crisp Company
Pringles
49
brand power
39
19
products
33
2
categories
1
3
subcategories
3
19
grocers
10
$1.05
price per oz
70.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Good Crisp Company▭ Pringles
Distribution · 30% of score79·42
carried in 19 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Good Crisp Company
only Pringles
no top category The Good Crisp Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Good Crisp Company · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Good Crisp Company · Pringles
