The Graceful Cookie vs Sconehenge Bakery · Bay Area shelf head-to-head
The Graceful Cookie and Sconehenge Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sconehenge Bakery carries more Brand PowerSconehenge Bakery is in more Bay Area grocersSconehenge Bakery fields the deeper lineup
The Graceful Cookie
Sconehenge Bakery
26
brand power
50
11
products
15
2
categories
5
6
subcategories
7
6
grocers
12
$1.27
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Graceful Cookie▭ Sconehenge Bakery
Distribution · 30% of score25·50
T
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Graceful Cookie
only Sconehenge Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Graceful Cookie · 1
only Sconehenge Bakery · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Graceful Cookie · Sconehenge Bakery