The Graceful Cookie vs WOW Baking Company · Bay Area shelf head-to-head
The Graceful Cookie and WOW Baking Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Graceful Cookie is in more Bay Area grocersWOW Baking Company fields the deeper lineup
The Graceful Cookie
WOW Baking Company
26
brand power
28
11
products
23
2
categories
2
6
subcategories
6
6
grocers
3
$11.18
avg price
$10.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Graceful Cookie▭ WOW Baking Company
Distribution · 30% of score25·13
T
W
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score60·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Graceful Cookie
only WOW Baking Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Graceful Cookie · 5
only WOW Baking Company · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Graceful Cookie · WOW Baking Company