The Grandpa Soap Company vs Griffin Remedy · Bay Area shelf head-to-head
The Grandpa Soap Company and Griffin Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Griffin Remedy carries more Brand PowerThe Grandpa Soap Company is in more Bay Area grocersGriffin Remedy fields the deeper lineup
The Grandpa Soap Company
Griffin Remedy
21
brand power
43
6
products
58
2
categories
5
4
subcategories
12
3
grocers
2
$1.16
price per fl oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Grandpa Soap Company▭ Griffin Remedy
Distribution · 30% of score13·8
T
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care4 vs 23 SKUs
T
1% of shelf
only The Grandpa Soap Company
no top category Griffin Remedy doesn’t also play in.
only Griffin Remedy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Grandpa Soap Company · 2
only Griffin Remedy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Grandpa Soap Company · Griffin Remedy
