The Honest Company vs Everyone · Bay Area shelf head-to-head
The Honest Company and Everyone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersEveryone fields the deeper lineupThe Honest Company sits further up the premium end
The Honest Company
Everyone
39
brand power
64
7
products
49
4
categories
5
5
subcategories
9
4
grocers
6
$1.82
price per fl oz
90.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Honest Company▭ Everyone
Distribution · 30% of score17·25
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care2 vs 21 SKUs
<1% of shelf
only The Honest Company
only Everyone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Honest Company · 1
only Everyone · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Honest Company · Everyone
