The Honest Company vs Shikai · Bay Area shelf head-to-head
The Honest Company and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai carries more Brand PowerShikai fields the deeper lineupThe Honest Company sits further up the premium end
The Honest Company
Shikai
39
brand power
47
7
products
40
4
categories
5
5
subcategories
9
4
grocers
4
$1.82
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Honest Company▭ Shikai
Distribution · 30% of score17·17
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care2 vs 18 SKUs
<1% of shelf
only The Honest Company
only Shikai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Honest Company · 1
only Shikai · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Honest Company · Shikai
