The Midwife & The Baker vs Rudi's · Bay Area shelf head-to-head
The Midwife & The Baker and Rudi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rudi's carries more Brand PowerRudi's is in more Bay Area grocersRudi's fields the deeper lineupThe Midwife & The Baker sits further up the premium end
The Midwife & The Baker
Rudi's
32
brand power
45
15
products
26
3
categories
5
9
subcategories
12
3
grocers
12
48.2¢
price per oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Midwife & The Baker▭ Rudi's
Distribution · 30% of score13·50
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Midwife & The Baker
only Rudi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Midwife & The Baker · 0
no exclusive doors — everywhere The Midwife & The Baker is, Rudi's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Midwife & The Baker · Rudi's
