The New Leaf Bakery vs Rize Up Bakery · Bay Area shelf head-to-head
The New Leaf Bakery and Rize Up Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rize Up Bakery carries more Brand PowerRize Up Bakery is in more Bay Area grocersRize Up Bakery fields the deeper lineup
The New Leaf Bakery
Rize Up Bakery
21
brand power
34
8
products
15
2
categories
3
6
subcategories
5
3
grocers
5
66.7¢
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The New Leaf Bakery▭ Rize Up Bakery
Distribution · 30% of score13·21
T
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The New Leaf Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The New Leaf Bakery · 1
only Rize Up Bakery · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The New Leaf Bakery · Rize Up Bakery
