The Ojai Cook vs Follow Your Heart · Bay Area shelf head-to-head
The Ojai Cook and Follow Your Heart, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerFollow Your Heart is in more Bay Area grocersFollow Your Heart fields the deeper lineup
The Ojai Cook
Follow Your Heart
24
brand power
52
3
products
24
1
categories
3
1
subcategories
4
13
grocers
17
53.8¢
price per fl oz
57.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Ojai Cook▭ Follow Your Heart
Distribution · 30% of score54·71
T
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Ojai Cook
no top category Follow Your Heart doesn’t also play in.
only Follow Your Heart
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Ojai Cook · Follow Your Heart