The Pasta Shop vs Via Emilia · Bay Area shelf head-to-head
The Pasta Shop and Via Emilia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pasta Shop carries more Brand PowerThe Pasta Shop is in more Bay Area grocersThe Pasta Shop fields the deeper lineupThe Pasta Shop sits further up the premium end
The Pasta Shop
Via Emilia
50
brand power
21
36
products
3
4
categories
1
15
subcategories
1
10
grocers
9
95.0¢
price per oz
23.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Pasta Shop▭ Via Emilia
Distribution · 30% of score42·38
V
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Pasta Shop
only Via Emilia
no top category The Pasta Shop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Pasta Shop · 4
only Via Emilia · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Pasta Shop · Via Emilia