The Real Cereal Company vs Cascadian Farm · Bay Area shelf head-to-head
The Real Cereal Company and Cascadian Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineupThe Real Cereal Company sits further up the premium end
The Real Cereal Company
Cascadian Farm
26
brand power
65
4
products
68
1
categories
7
10
grocers
19
$1.04
price per oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Real Cereal Company▭ Cascadian Farm
Distribution · 30% of score42·79
T
carried in 10 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Real Cereal Company
no top category Cascadian Farm doesn’t also play in.
only Cascadian Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Real Cereal Company · 2
only Cascadian Farm · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Real Cereal Company · Cascadian Farm
