The Real Cereal Company vs Catalina Crunch · Bay Area shelf head-to-head
The Real Cereal Company and Catalina Crunch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Catalina Crunch carries more Brand PowerCatalina Crunch is in more Bay Area grocersCatalina Crunch fields the deeper lineupThe Real Cereal Company sits further up the premium end
The Real Cereal Company
Catalina Crunch
26
brand power
54
4
products
27
1
categories
6
10
grocers
15
$1.04
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Real Cereal Company▭ Catalina Crunch
Distribution · 30% of score42·63
T
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Real Cereal Company
no top category Catalina Crunch doesn’t also play in.
only Catalina Crunch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Real Cereal Company · 3
only Catalina Crunch · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Real Cereal Company · Catalina Crunch
