The Sonoma Kitchen vs Full Circle · Bay Area shelf head-to-head
The Sonoma Kitchen and Full Circle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Full Circle carries more Brand PowerFull Circle is in more Bay Area grocersFull Circle fields the deeper lineup
The Sonoma Kitchen
Full Circle
7
brand power
23
2
products
74
2
categories
29
2
subcategories
36
2
grocers
3
$9.74
avg price
$5.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Sonoma Kitchen▭ Full Circle
Distribution · 30% of score8·13
T
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Sonoma Kitchen
no top category Full Circle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Sonoma Kitchen · 2
only Full Circle · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Sonoma Kitchen · Full Circle