Thomas’ vs Alvarado Street Bakery · Bay Area shelf head-to-head
Thomas’ and Alvarado Street Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineup
Thomas’
Alvarado Street Bakery
50
brand power
40
30
products
19
3
categories
2
5
subcategories
7
15
grocers
13
45.7¢
price per oz
34.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thomas’▭ Alvarado Street Bakery
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alvarado Street Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thomas’ · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thomas’ · Alvarado Street Bakery
