Thunderbird vs Kind · Bay Area shelf head-to-head
Thunderbird and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineup
Thunderbird
Kind
18
brand power
65
5
products
91
2
categories
5
3
grocers
17
$1.95
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thunderbird▭ Kind
Distribution · 30% of score13·71
T
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thunderbird
no top category Kind doesn’t also play in.
only Kind
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Thunderbird · 0
no exclusive doors — everywhere Thunderbird is, Kind is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thunderbird · Kind
