Timeless Natural Food vs Bartolini · Bay Area shelf head-to-head
Timeless Natural Food and Bartolini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bartolini carries more Brand PowerBartolini is in more Bay Area grocersBartolini fields the deeper lineupTimeless Natural Food sits further up the premium end
Timeless Natural Food
Bartolini
14
brand power
49
3
products
17
2
categories
8
3
subcategories
10
3
grocers
9
49.7¢
price per oz
36.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Timeless Natural Food▭ Bartolini
Distribution · 30% of score13·38
T
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains1 vs 4 SKUs
T
1% of shelf
only Timeless Natural Food
no top category Bartolini doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Timeless Natural Food · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Timeless Natural Food · Bartolini