Timeless vs Arrowhead Mills · Bay Area shelf head-to-head
Timeless and Arrowhead Mills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead Mills carries more Brand PowerArrowhead Mills is in more Bay Area grocersArrowhead Mills fields the deeper lineupTimeless sits further up the premium end
Timeless
Arrowhead Mills
26
brand power
45
6
products
21
2
categories
8
2
subcategories
9
7
grocers
10
59.7¢
price per oz
41.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Timeless▭ Arrowhead Mills
Distribution · 30% of score29·42
T
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Timeless
only Arrowhead Mills
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Timeless · 2
only Arrowhead Mills · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Timeless · Arrowhead Mills