Toby's vs Follow Your Heart · Bay Area shelf head-to-head
Toby's and Follow Your Heart, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerFollow Your Heart is in more Bay Area grocersFollow Your Heart fields the deeper lineup
Toby's
Follow Your Heart
31
brand power
52
9
products
24
3
categories
3
5
subcategories
4
10
grocers
17
65.2¢
price per oz
96.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Toby's▭ Follow Your Heart
Distribution · 30% of score42·71
carried in 10 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 11 SKUs
only Toby's
only Follow Your Heart
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Toby's · 0
no exclusive doors — everywhere Toby's is, Follow Your Heart is too.
only Follow Your Heart · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Toby's · Follow Your Heart