Tonnino vs Chicken Of The Sea · Bay Area shelf head-to-head
Tonnino and Chicken Of The Sea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tonnino carries more Brand PowerTonnino is in more Bay Area grocersChicken Of The Sea fields the deeper lineupTonnino sits further up the premium end
Tonnino
Chicken Of The Sea
43
brand power
36
17
products
21
2
categories
1
2
subcategories
6
14
grocers
11
$1.68
price per oz
47.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tonnino▭ Chicken Of The Sea
Distribution · 30% of score58·46
C
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tonnino
only Chicken Of The Sea
no top category Tonnino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tonnino · Chicken Of The Sea
