Torani vs Hershey's · Bay Area shelf head-to-head
Torani and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Torani carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
Torani
Hershey's
65
brand power
54
72
products
79
3
categories
6
3
subcategories
8
11
grocers
14
53.8¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Torani▭ Hershey's
Distribution · 30% of score46·58
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hershey's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Torani · 2
only Hershey's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Torani · Hershey's
