Tosi vs South Forty Snacks · Bay Area shelf head-to-head
Tosi and South Forty Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
South Forty Snacks carries more Brand PowerSouth Forty Snacks sits further up the premium end
Tosi
South Forty Snacks
37
brand power
44
14
products
15
4
categories
6
7
subcategories
6
8
grocers
8
$1.31
price per oz
$2.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tosi▭ South Forty Snacks
Distribution · 30% of score33·33
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks6 vs 3 SKUs
1% of shelf
only Tosi
only South Forty Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only South Forty Snacks · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tosi · South Forty Snacks
