Town House vs Field Day · Bay Area shelf head-to-head
Town House and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineup
Town House
Field Day
0
brand power
58
3
products
120
2
categories
42
1
grocers
12
$7.59
avg price
$6.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Town House▭ Field Day
Distribution · 30% of score4·50
T
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Town House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Town House · 0
no exclusive doors — everywhere Town House is, Field Day is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Town House · Field Day