Tropical Fields vs Solely · Bay Area shelf head-to-head
Tropical Fields and Solely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely carries more Brand PowerSolely is in more Bay Area grocersSolely fields the deeper lineupSolely sits further up the premium end
Tropical Fields
Solely
15
brand power
40
4
products
16
2
categories
5
3
subcategories
6
1
grocers
11
$1.29
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tropical Fields▭ Solely
Distribution · 30% of score4·46
T
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tropical Fields
only Solely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tropical Fields · Solely
