True Made Foods vs G Hughes · Bay Area shelf head-to-head
True Made Foods and G Hughes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
G Hughes carries more Brand PowerG Hughes is in more Bay Area grocersG Hughes fields the deeper lineup
True Made Foods
G Hughes
12
brand power
30
3
products
14
1
categories
4
2
subcategories
9
4
grocers
5
$9.89
avg price
$7.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Made Foods▭ G Hughes
Distribution · 30% of score17·21
T
G
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Made Foods
no top category G Hughes doesn’t also play in.
only G Hughes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Made Foods · 2
only G Hughes · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Made Foods · G Hughes
