True Origin Foods vs Lotus Foods · Bay Area shelf head-to-head
True Origin Foods and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineup
True Origin Foods
Lotus Foods
42
brand power
54
10
products
28
5
categories
4
7
subcategories
9
12
grocers
17
47.6¢
price per oz
75.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Origin Foods▭ Lotus Foods
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains1 vs 1 SKUs
only True Origin Foods
only Lotus Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Origin Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Origin Foods · Lotus Foods
