True Origin Foods vs Minute Rice · Bay Area shelf head-to-head
True Origin Foods and Minute Rice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Origin Foods carries more Brand PowerTrue Origin Foods is in more Bay Area grocers
True Origin Foods
Minute Rice
42
brand power
35
10
products
10
5
categories
4
7
subcategories
6
12
grocers
8
47.6¢
price per oz
59.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Origin Foods▭ Minute Rice
Distribution · 30% of score50·33
M
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Origin Foods
only Minute Rice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Origin Foods · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Origin Foods · Minute Rice