Truff vs Urbani Truffles · Bay Area shelf head-to-head
Truff and Urbani Truffles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truff carries more Brand PowerTruff is in more Bay Area grocersTruff fields the deeper lineupTruff sits further up the premium end
Truff
Urbani Truffles
47
brand power
35
25
products
19
4
categories
4
7
subcategories
4
12
grocers
4
$14.35
avg price
$18.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truff▭ Urbani Truffles
Distribution · 30% of score50·17
U
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truff
only Urbani Truffles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truff · Urbani Truffles
