Truly Indian vs Darbo · Bay Area shelf head-to-head
Truly Indian and Darbo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersDarbo fields the deeper lineup
Truly Indian
Darbo
27
brand power
42
6
products
18
4
categories
3
5
subcategories
3
4
grocers
12
$5.42
avg price
$11.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truly Indian▭ Darbo
Distribution · 30% of score17·50
T
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truly Indian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Truly Indian · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truly Indian · Darbo