Try Me vs Cholula · Bay Area shelf head-to-head
Try Me and Cholula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineup
Try Me
Cholula
18
brand power
53
3
products
20
2
categories
5
2
subcategories
6
9
grocers
18
$1.07
price per fl oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Try Me▭ Cholula
Distribution · 30% of score38·75
T
C
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Try Me
no top category Cholula doesn’t also play in.
only Cholula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Try Me · 0
no exclusive doors — everywhere Try Me is, Cholula is too.
only Cholula · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Try Me · Cholula