Turkey Hill vs Alec's Ice Cream · Bay Area shelf head-to-head
Turkey Hill and Alec's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alec's Ice Cream is in more Bay Area grocersAlec's Ice Cream fields the deeper lineup
Turkey Hill
Alec's Ice Cream
38
brand power
42
19
products
23
5
categories
2
7
subcategories
3
4
grocers
14
$5.76
avg price
$9.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Turkey Hill▭ Alec's Ice Cream
Distribution · 30% of score17·58
T
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alec's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Turkey Hill · 2
only Alec's Ice Cream · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Turkey Hill · Alec's Ice Cream
