Turkey Hill vs Ice Cream For Bears · Bay Area shelf head-to-head
Turkey Hill and Ice Cream For Bears, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ice Cream For Bears is in more Bay Area grocersTurkey Hill fields the deeper lineup
Turkey Hill
Ice Cream For Bears
38
brand power
34
19
products
16
5
categories
2
7
subcategories
2
4
grocers
6
$5.76
avg price
$9.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Turkey Hill▭ Ice Cream For Bears
Distribution · 30% of score17·25
T
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ice Cream For Bears
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Turkey Hill · 3
only Ice Cream For Bears · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Turkey Hill · Ice Cream For Bears
