Two Bite vs Just Desserts · Bay Area shelf head-to-head
Two Bite and Just Desserts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Desserts carries more Brand PowerJust Desserts is in more Bay Area grocers
Two Bite
Just Desserts
32
brand power
39
15
products
14
6
categories
2
8
grocers
12
$6.76
avg price
$10.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Two Bite▭ Just Desserts
Distribution · 30% of score33·50
T
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Two Bite
only Just Desserts
no top category Two Bite doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Two Bite · 2
only Just Desserts · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Two Bite · Just Desserts
