Tyson vs Yummy · Bay Area shelf head-to-head
Tyson and Yummy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tyson carries more Brand PowerYummy is in more Bay Area grocersTyson fields the deeper lineupTyson sits further up the premium end
Tyson
Yummy
50
brand power
39
32
products
10
6
categories
1
12
subcategories
2
7
grocers
10
$12.24
avg price
$11.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tyson▭ Yummy
Distribution · 30% of score29·42
T
Y
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score93·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tyson
only Yummy
no top category Tyson doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tyson · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tyson · Yummy
