Udi's vs Mestemacher · Bay Area shelf head-to-head
Udi's and Mestemacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Udi's carries more Brand PowerUdi's is in more Bay Area grocersUdi's fields the deeper lineupUdi's sits further up the premium end
Udi's
Mestemacher
44
brand power
35
19
products
14
5
categories
1
11
subcategories
5
13
grocers
12
74.8¢
price per oz
44.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Udi's▭ Mestemacher
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Udi's
only Mestemacher
no top category Udi's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Udi's · Mestemacher