Umyum vs Violife · Bay Area shelf head-to-head
Umyum and Violife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Violife carries more Brand PowerViolife is in more Bay Area grocersViolife fields the deeper lineupUmyum sits further up the premium end
Umyum
Violife
15
brand power
56
6
products
27
5
categories
4
6
grocers
17
$1.97
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Umyum▭ Violife
Distribution · 30% of score25·71
U
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Umyum
only Violife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Umyum · 0
no exclusive doors — everywhere Umyum is, Violife is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Umyum · Violife
