Undercover vs Hu · Bay Area shelf head-to-head
Undercover and Hu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hu carries more Brand PowerHu is in more Bay Area grocersHu fields the deeper lineup
Undercover
Hu
33
brand power
55
8
products
31
5
categories
6
8
grocers
18
$2.21
price per oz
$3.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Undercover▭ Hu
Distribution · 30% of score33·75
U
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Undercover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Undercover · 1
only Hu · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Undercover · Hu
