Undercover vs Skinnydipped · Bay Area shelf head-to-head
Undercover and Skinnydipped, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnydipped carries more Brand PowerSkinnydipped is in more Bay Area grocersSkinnydipped fields the deeper lineup
Undercover
Skinnydipped
33
brand power
46
8
products
15
5
categories
4
5
subcategories
5
8
grocers
14
$2.21
price per oz
$2.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Undercover▭ Skinnydipped
Distribution · 30% of score33·58
U
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Undercover
only Skinnydipped
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Undercover · 1
only Skinnydipped · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Undercover · Skinnydipped
