Unite Food vs Aloha · Bay Area shelf head-to-head
Unite Food and Aloha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aloha carries more Brand PowerAloha is in more Bay Area grocersAloha fields the deeper lineup
Unite Food
Aloha
14
brand power
54
4
products
43
1
categories
4
2
grocers
14
$3.32
avg price
$9.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Unite Food▭ Aloha
Distribution · 30% of score8·58
U
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Unite Food
no top category Aloha doesn’t also play in.
only Aloha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Unite Food · 0
no exclusive doors — everywhere Unite Food is, Aloha is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Unite Food · Aloha
