Unreal vs Whims · Bay Area shelf head-to-head
Unreal and Whims, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersUnreal fields the deeper lineupWhims sits further up the premium end
Unreal
Whims
58
brand power
28
25
products
9
4
categories
3
21
grocers
5
$2.03
price per fl oz
$3.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Unreal▭ Whims
Distribution · 30% of score88·21
W
carried in 21 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Unreal · Whims
