Upper Crust vs Upper Crust Bakery · Bay Area shelf head-to-head
Upper Crust and Upper Crust Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Upper Crust carries more Brand PowerUpper Crust is in more Bay Area grocersUpper Crust fields the deeper lineupUpper Crust sits further up the premium end
Upper Crust
Upper Crust Bakery
50
brand power
23
20
products
4
1
categories
2
4
subcategories
4
10
grocers
9
$19.03
price per item
$5.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Upper Crust▭ Upper Crust Bakery
Distribution · 30% of score42·38
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Upper Crust
no top category Upper Crust Bakery doesn’t also play in.
only Upper Crust Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Upper Crust · 2
only Upper Crust Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Upper Crust · Upper Crust Bakery
