Upper Crust vs Willamette Valley Pie Co. · Bay Area shelf head-to-head
Upper Crust and Willamette Valley Pie Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Upper Crust
no top category Willamette Valley Pie Co. doesn’t also play in.
only Willamette Valley Pie Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Upper Crust · Willamette Valley Pie Co.
