Urban Chestnut vs Spindrift · Bay Area shelf head-to-head
Urban Chestnut and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineup
Urban Chestnut
Spindrift
11
brand power
65
3
products
75
1
categories
5
1
grocers
21
-
avg price
$7.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urban Chestnut▭ Spindrift
Distribution · 30% of score4·88
U
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urban Chestnut
no top category Spindrift doesn’t also play in.
only Spindrift
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Urban Chestnut · 0
no exclusive doors — everywhere Urban Chestnut is, Spindrift is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urban Chestnut · Spindrift